media plan workshop

The client's requirements and wishes are explored in depth during this meeting, with their business and communications objectives always in mind. Topics considered may include the structure of the various elements of the channel (branding, image, campaigns, news, training etc). Integration of the client's house style and the interdependencies with other channels like the internet, TV and print media will also be carefully considered.

The outcome of this meeting will be a fully worked-out Media Plan Report. The Media Plan also forms the basis for an estimate of the media files required.