content services

Content Processing
Content Processing is the term for all activities required to transform existing and new material into useable narrowcasting content of acceptable quality. Examples of such activities would include the acquisition and/or modification of photographic material, the transfer of video content from a DVD to another format and modifications to display resolutions.

Content Scheduling
Content Scheduling services consist of the scheduling of the content used in campaigns on a group basis. It involves the creation of playlists. The content must be delivered or at least available in user-ready form for this operational service to be carried out.

This service also covers the initial arrangement of the narrowcasting software (n-cast^TM) in groups with the associated attributes, the setting up of users with their entitlements and the addition of new players.

Traffic & Handling
It is common for a number of different parties to be involved in the operational use of the narrowcasting network. These often include the various functions of the client, such as marketing & communications/product management/formula management/store managers, as well as the advertising agency and n-store. A good deal of organisational and administrative work is therefore involved in implementing the network, which falls under the heading of Traffic & Handling. The most significant responsibilities are the provision of communication, documentation and scheduling.