Volkswagen/Audi Dealerships

Narrowcasting is used at VW/Audi dealerships in both the reception and waiting areas. The fact that customers have to pass time in these areas makes them ideally suited for a narrowcasting channel.

The reception channel is very suitable for promotional content about after sales, accessories, and additional services, in order to fully capitalise on the short time people have to wait at reception.

The narrowcast channel in the waiting area, i.e. by the coffee table, is mainly oriented on image branding, interspersed with some promotions, used-car offers, and dealership information. And there is also room for infotainment, such as live weather, traffic, and news updates. Customers generally tend to spend a little more time in this area, so the narrowcast is tailored to that.