Van Dorst Automotive goes live

At the end of 2010, Van Dorst Automotive opted for n-store for narrowcasting at its Toyota dealerships.

n-store’s narrowcasting vision and Van Dorst’s marketing communication strategy proved a perfect fit. That was the basis which, combined with the n-store total solution’s proven track record in the automotive market, heralded the start of what has meanwhile become a highly successful partnership.

The first phase of the project consisted of installing a narrowcasting channel by the reading table. The idea behind this channel is to inform people about Van Dorst’s service, opening hours, and used-car deals, as well as present news through live news and weather updates, and show Toyota branding content.

The first phase was very well received, which inspired Van Dorst to implement a second channel at the workshop reception area. Customers will soon be able to find out about after sales and service promotions as they wait.

Van Dorst more than lives up to its slogan of “Van Dorst goes the extra mile” in the customer-centric way it is deploying narrowcasting.