n-store narrowcasting at the adidas Brand Store in Moscow

With large numbers of narrowcasting projects up and running in adidas stores in Europe, Asia and North and South America, the first n-store narrowcasting installation in Russia is now a reality. The recently opened adidas brand store in Moscow has been supplied with superb narrowcasting and interactive solutions by n-store.

The adidas brand store in Moscow is divided into Sport Performance and Originals sections. n-store has provided the new outlet with narrowcasting facilities and a range of innovative point of sale concepts. The "miOriginals" concept, where customers can design their own shoes and the "Jersey Printing" solution, where football shirts can be personalised with name and number are certain to capture the attention of customers and generate additional sales for adidas.

"Completion of the Moscow project means that n-store has now provided narrowcasting networks for adidas on four continents. Our web-based solution plays a central role here: constantly updated multi-media content is delivered via our content management system, and the system is remotely managed to keep everything in optimal condition from a technical perspective" says Edwin van Setten, n-store's Director of Sales and Marketing.

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