DealerMakeOver

In order to highlight the added value the internet and social media can offer the automotive trade, BOVAG (Dutch Automotive Trade Organisation) and AutoTrack.nl have launched a challenging pilot as part of the Dealer MakeOver project. Within an 8-month time frame, Auto Dekker, a Suzuki and Peugeot dealership in Spijkenisse, will be turned into car dealership 2.0.

The objective is to convert online resources, such as a good website and social media, into revenue generators for a dealership.

Auto Dekker in Spijkenisse has been using n-store's narrowcasting solution for years, with great success. Watch the showreel to see how narrowcasting helps optimise social media deployment and exploitation.