Narrowcasting at BMW Ekris

The extensive experience within the automotive industry and the user-friendly n-cast^TM software were decisive to select n-store.

BMW Ekris, part of PGA Netherlands, is working with two different channels per dealership. To provide customers with rapid and action themed information, a screen is located at the Reception area. A second one is placed at the coffee corner to provide more informative content. The specific BMW content is being alternated with current events such as weather forecast and news items. In recent months n-store provided custom made live feeds with content for WC Football and Tour de France.

For the final selection it was important for PGA Netherlands to have the opportunity to provide her other brands with the same narrowcasting solution in the future. The n-cast^TM narrowcasting software offers a web based narrowcasting platform which is easy to expand and to manage efficiently at dealership as well as headquarters level.