UPC

Cable and internet provider UPC carried out a major rebranding exercise in May of 2007, including a full refurbishment of their stores.

They took this opportunity to implement narrowcasting in all UPC outlets. Working to a tight schedule, n-store equipped each of seven UPC stores with two separate narrowcasting channels.

The fresh new look together with the smart integrated n-cast solution has made for a highly successful new formula. In 2008, UPC further expanded their stable of sales points with a new store in Den Bosch, which has also been equipped with the same narrowcasting solution.