Claudia Sträter

A new branch of Claudia Sträter opened early March in Noordwijk including the introduction of a new interior concept.

Part of this concept is an attractive narrowcasting channel that informs and entertains customers.

To show the fashion images more effectively, a screen has been hung vertically at the back end of the shop. From here the screen is visible from the seating area near the fitting room as well as the shop itself.

Through animated content, in line with the image of Claudia Sträter, customers are being informed about new collections, the Fashion Card program, events, fashion show trailers and ´Selected´ promotions.

From the Claudia Sträter head offices the channel is being managed through the webbased narrowcasting software n-cast^TM. In this manner it is possible to keep the content up to date easily and quickly.